Facebook Marketing in 2021: How to Use Facebook for Business Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.
If you’re a brand hoping to thrive on social media, mastering Facebook marketing is going to be key. More than 2.8 billion people use the platform every single month. That’s a lot of potential eyeballs on your business. Because here’s the thing about Facebook: while you might think it’s just a place where your aunt can leave cryptic comments on your vacation pics, it’s also a place for audiences to connect with businesses big and small.
But step one is to set that Facebook Page up (did we mention that it’s free?). Here’s how:
Head to facebook.com/pages/create (Note: you’ll need to be logged in to your personal account to get started, but don’t worry: your personal info won’t appear on your new Business Page.)
Choose your page type: Business/brand or Community/public figure
Enter your business details.
Upload your profile and cover photos. Make sure to use the optimum image sizes for Facebook so they look their best.
Click Edit Page Info: here, you can fill in your description, contact information and any other relevant details like operating hours.
Click Create Page @Username to make your vanity URL. This can be up to 50 characters long and helps people find you easily on Facebook.
Click Add a Button under your cover photo to set up a call to action like “Shop” or Contact Us.
Pat yourself on the back: You just launched a Facebook Business Page into the world! And she’s beautiful!